Ultimate Showcase offers Digital Instore Promotion services in Retail with remote controlled lcd-shop-screens A store is becoming more and more important in the communication between producer / supplier and the consumer itself. The classical media like the television, radio and prints are losing their power because the consumer is overloaded with commercials. A store is THE place to approach consumers with product messages. Ultimate Showcase offers a Dynamic Digital System that projects commercial messages on an in store placed lcd-screen. A combination of texts, pictures, and video material presented in professional smart design, the consumers are addressed at the right place, with the right message, at the right time. The systems are maintained and controlled remotely, to ensure unattended systems operation in the store.